Investor Readiness FAQ: Lessons from a 675-Year-Old Fortress
“Offensive Trebuchet” Fort Saint-André, Villeneuve-les-Avignon. Copyright, pitchhawk, 2025. All rights reserved.
Just like the strength of a business, the strength of a fortress isn’t only about the structure itself. It’s about how the pieces fit together, and the signal it transmits.
What do I mean?
Well, first, you need a solution that’s sharp enough to cut through a real, persistent customer problem. Something elegant, practical, built to be used every day, and backed up by a G-T-M and strategic plan designed for your specific terrain.
Then come defensive layers. Your differentiation, unique partnerships, intellectual property and knowhow, and the elements that make your business protected.
Put another way, an investable business builds its walls high enough to make competitors think twice about competing, and over time, it digs a wide and deep moat.
Scalability is next. Revenue should scale faster than costs, margins should widen as momentum builds, and your infrastructure (including your leadership and governance) must be strong enough to drive and support it.
Predictability over the long-term matters too. Revenues that arrive steadily, particularly annuity-style, loan book, or subscription-like sales that signal scalable revenue and resilience, command a higher valuation.
All these (and other) pieces must be assembled into an inviting investment proposition that either compares well to peers and other deals or offers an attractive entry point, based on demonstrable growth rates, returns, and other relevant elements.
When every signal is tuned to the frequency investors listen to, you’ll strike the right note 🎵
At pitchhawk, we call this fortress-strength investability.
Unsure whether your innovation is a real business with fortress-strength investability?
Now’s the time to test it.
Mike Ganon, Hawk 1
pitchhawk exists to bridge the gap between innovation and investability. We transform innovations into fortress-strength, investable businesses by helping innovation leaders build the commercial foundations and investment cases most programs, processes, and sell-side advisors never address.
Led by tech-enabled humans, pitchhawk applies an investor lens from day one—so your business and investment proposition is built to withstand real scrutiny, not just look ready for it.
